Virtual Open House vs. Virtual Tour

I want to promote my listing while practicing social distancing. I have decided to film a video tour of one of my listings and I want to promote it in the MLS.

SHOULD I PROMOTE IT AS A VIRTUAL TOUR OR VIRTUAL OPEN HOUSE?

The answer depends on how the video tour is being delivered. Is it through a live stream or is it recorded?
A Virtual Tour is to be used for a pre-recorded video, slideshow, or other media available 24-7.
A Virtual Open House is NEW FEATURE TO PARAGON and is to be used for a live scheduled event conducted via live stream.

Where does it appear in Paragon?
VT: Included in agent and customer reports as a link.
VOH: Appears as an open house in Paragon and external websites

Can Branding be included?
VT: Branding CANNOT be included in a Virtual Tour
VOH: Branding CAN be included in a Virtual Open House

How many Virtual Tours or Virtual Open Houses can I have?
VT: Only one Virtual Tour link can be in the VT field at one time.
VOH: There is not a limit to how many Virtual Open Houses you can schedule but remember that each VOH must be a live event. Only links to these white listed sites will be permitted

Where do I put my Tour/Live Stream Link?
VT: A Virtual Tour link can be included in the “Internet Options” section of the listing input/maintenance fields

VOH: The Virtual Open House live stream link should be included in the Add New Open House form. Only links to these white listed sites will be permitted

 

VOH VT
What is it?  Real-time (live) scheduled event conducted virtually via live stream (or similar delivery) Pre-recorded media (slide show, video, or other media) hosted on a URL and available on demand
Where Does it Appear? In the Open House results/reports in paragon Agent and customer reports in Paragon
Can Branding Be Included? YES NO
How many can I have? Not Limited, but each one must be a live event ONE
Where do I put my Tour/Live Stream Link? The Virtual Open House live stream link should be included in the Add New Open House form.

Only links to these white listed sites will be permitted

A Virtual Tour link can be included in the “Internet Options” section of the listing input/maintenance fields 
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Posted in: MLS